An In-Depth Look at RACE: Creating a Public Relations Plan

Autor/in	Luttrell, Regina
Titel	An In-Depth Look at RACE: Creating a Public Relations Plan
Quelle	27 (2013) 2, S.104-110 (7 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1740-4622
DOI	10.1080/17404622.2013.770156
Schlagwörter	Public Relations; Teaching Methods; Assignments; Communications; Introductory Courses; Research Skills + Suchen Sie Ihr Suchwort? Public relation work; Öffentlichkeitsarbeit; Teaching method; Lehrmethode; Unterrichtsmethode; Assignment; Auftrag; Zuweisung; Nachrichtenwesen; Einführungskurs; Forschungsleistung
Abstract	This article describes an activity in which students will understand, analyze, and apply the principles learned in the RACE process (research, action, communication, and evaluation). Students should have the ability to identify the four-step public relations planning process and ultimately create a public relations plan. This two-week activity is beneficial in that (1) the assignment enables students to gain a solid understanding of the four-step PR planning process, and to create an effective PR campaign; (2) it teaches students how to think like PR practitioners, so that hopefully one day they will become successful practitioners themselves; and (3) this exercise is the foundation for all that students learn in an Introduction to PR course. A list of references and suggested readings is included. (ERIC).
Anmerkungen	Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site: http://www.tandf.co.uk/journals
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10