Literaturnachweis - Detailanzeige
Autor/inn/en | Mehrley, R. Samuel; McCroskey, James C. |
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Titel | Opinionated Statements and Attitude Intensity as Predictors of Attitude Change and Source Credibility |
Quelle | (1970)Infoseite zur Zeitschrift |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Adoption (Ideas); Affective Behavior; Attitude Change; Attitudes; Experimental Psychology; Opinions |
Abstract | Hypothesis confirmed "that the persuasive effectiveness of a message containing opinionated statements depends partly upon the intensity of a receiver's initial attitude toward the topic of the message. (Author/RD) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |