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Autor/in | Applegate, Edd |
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Titel | Early Collegiate Marketing Education in the U.S. |
Quelle | (2022), (23 Seiten)
PDF als Volltext |
Sprache | englisch |
Dokumenttyp | gedruckt; online; Monographie |
Schlagwörter | Marketing; Professional Education; Program Descriptions; Educational History; Professional Associations; Higher Education; College Faculty; Publications; Business Administration Education |
Abstract | This paper discusses the earliest collegiate academic programs that offered courses in marketing in the United States. These academic programs differed (1) in size based on the number of courses offered and (2) in name. The paper also discusses the founding of the American Marketing Association. (As Provided). |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2024/1/01 |