2021 E-Expectations® Trend Report

Institution	Ruffalo Noel Levitz (RNL)
Titel	2021 E-Expectations® Trend Report
Quelle	(2021), (29 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Monographie
Schlagwörter	Quantitative Daten; High School Students; COVID-19; Pandemics; Educational Technology; Student Attitudes; Computer Mediated Communication; Student Interests; College Admission; Social Media; Advertising; School Closing; Access to Information; Parent Participation; Electronic Mail; Telecommunications; Handheld Devices; Artificial Intelligence; Online Searching; Web Sites; Educational Finance; Video Technology; College Bound Students; Information Sources + Suchen Sie Ihr Suchwort? High school; High schools; Student; Students; Oberschule; Schüler; Schülerin; Studentin; Unterrichtsmedien; Schülerverhalten; Computerkonferenz; Studieninteresse; Hochschulzugang; Hochschulzulassung; Zulassung; Soziale Medien; Werbung; School closings; Schule; Schließung; Schließung (von Schulen); Elternmitwirkung; Elektronischer Briefkasten; Telekommunikationstechnik; Künstliche Intelligenz; Online-Recherche; Web-Design; Bildungsfonds; Information source; Informationsquelle
Abstract	High school students nationwide spent the whole academic year fully online or in and out of a cobbled together hybrid format. While these students are digital naturals, they were asked to do even more online and lost opportunities to engage traditional in-person milestones like prom, graduation, and college visits. After a year of "Zooming it in," what impact did the pandemic have on high school student digital preferences and behaviors? Ruffalo Noel Levitz and its partners have compared pre-pandemic data to this year's comprehensive E-Expectations research findings to provide a glimpse at how the pandemic affected the screen-based side of college search and selection. The "2021 E-Expectations Report" Trend Report answers questions such as: (1) Did the pandemic make students more interested in engaging directly with college admissions through digital channels?; (2) How did the pandemic affect the student inquiry process?; (3) Has student interest in print communications been outpaced by digital?; (4) Are students more open to receiving texts from admissions counselors, and if so, when?; (5) How do students feel about digital ads and what actions do they take after clicking on an ad?; (6) Which social media platforms are students using for their college search and what do they hope to learn from them?; (7) On which platform do students watch college videos and what's the ideal length of video playtime?; and (8) How has parent and family engagement changed? After reviewing all of the data for the 2021 E-Expectations study, there are several broad takeaways that will help campuses engage more students and their parents: (1) optimize the omnichannel approach; (2) video is essential to engagement; (3) personalize at scale; (4) Search Engine Optimization (SEO) and conversion is critical for program pages; and (5) keep social media visual. [Research for this report was co-sponsored by Modern Campus, Mongoose, and TeenLife. For "E-Expectations® of Transfer Students: A 2020 Trend Report," see ED608078.] (ERIC).
Anmerkungen	Ruffalo Noel Levitz. 1025 Kirkwood Parkway SW, Cedar Rapids, IA 52404. Tel: 800-876-1117; e-mail: ContactUs@RuffaloNL.com; Web site: https://www.ruffalonl.com/
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01