2017 Marketing and Student Recruitment Report of Effective Practices: Effective Practices for Four-Year Undergraduate Colleges and Universities, as Rated by Campus Officials on an April 2017 Poll

Institution	Ruffalo Noel Levitz (RNL)
Titel	2017 Marketing and Student Recruitment Report of Effective Practices: Effective Practices for Four-Year Undergraduate Colleges and Universities, as Rated by Campus Officials on an April 2017 Poll
Quelle	(2017), (26 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Monographie
Schlagwörter	Quantitative Daten; Marketing; Student Recruitment; Undergraduate Students; Best Practices; Advertising; Enrollment Management; Private Colleges; Public Colleges; Computer Mediated Communication; Electronic Mail; Social Media; Technology Uses in Education; Outreach Programs; Student Financial Aid; Budgets + Suchen Sie Ihr Suchwort? Werbung; Privathochschule; Computerkonferenz; Elektronischer Briefkasten; Soziale Medien; Technology enhanced learning; Technology aided learning; Technologieunterstütztes Lernen; Jobcoaching; Finanzielle Beihilfe; Studienfinanzierung; Studienförderung; Finanzhaushalt
Abstract	What is the competition doing? How is today's outreach changing? How are best practices evolving? To explore these questions, undergraduate officials from a broad cross-section of private and public U.S. colleges and universities participated in an April 2017 poll that produced this report. Data in this report reflect responses from 91 nonprofit four-year colleges and universities that collectively enroll 557,000 students. Respondents participated in the Ruffalo Noel Levitz national electronic poll of undergraduate marketing and recruitment practices between March 28 and April 19, 2017. The poll was emailed to enrollment and admissions officers at accredited, degree-granting institutions across the United States. Respondents to the poll included 63 four-year private institutions and 28 four-year public institutions. Highlights from the study include: (1) Purchased names, campus visitors, and stealth applicants were the top three sources of enrollees; (2) Online display advertising was the top form of advertising, but was rated less effective than text messaging, email, websites, and, for private institution respondents, publications; (3) Qualifying inquiries was a top practice for public institution respondents in the category of internal operations, but 57 percent of respondents were not using it; (4) Statistical financial aid awarding was a top practice for private institution respondents in the category of internal operations, but 21 percent of respondents were not using it; and (5) Text messaging was a top-rated communication channel, but many respondents were not using it. (ERIC).
Anmerkungen	Ruffalo Noel Levitz. 1025 Kirkwood Parkway SW, Cedar Rapids, IA 52404. Tel: 800-876-1117; e-mail: ContactUs@RuffaloNL.com; Web site: https://www.ruffalonl.com/
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01