2018 Marketing and Student Recruitment Report of Effective Practices: Effective Practices for Undergraduate Recruitment at Four-Year Colleges and Universities, as Rated by Campus Officials

Institution	Ruffalo Noel Levitz (RNL)
Titel	2018 Marketing and Student Recruitment Report of Effective Practices: Effective Practices for Undergraduate Recruitment at Four-Year Colleges and Universities, as Rated by Campus Officials
Quelle	(2018), (32 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Monographie
Schlagwörter	Quantitative Daten; Marketing; Student Recruitment; Undergraduate Students; Best Practices; Private Colleges; Public Colleges; Computer Mediated Communication; Advertising; Technology Uses in Education; Outreach Programs; Enrollment Management; Hispanic American Students; Social Media; Budgets; Student Financial Aid + Suchen Sie Ihr Suchwort? Privathochschule; Computerkonferenz; Werbung; Technology enhanced learning; Technology aided learning; Technologieunterstütztes Lernen; Jobcoaching; Hispanic; Hispanic Americans; Student; Students; Hispanoamerikaner; Schüler; Schülerin; Studentin; Soziale Medien; Finanzhaushalt; Finanzielle Beihilfe; Studienfinanzierung; Studienförderung
Abstract	What is the competition doing? How is technology changing things? And where are the gaps in today's outreach? To explore these questions, undergraduate officials from a broad cross-section of colleges and universities participated in a spring 2018 poll to produce this report. Data in this report reflect responses from 115 nonprofit four-year colleges and universities. Highlights from the report include: (1) Approximately one in five private respondents and four out of 10 public respondents were not using text messaging. These institutions should give students the opportunity to provide cell numbers and opt in; (2) Digital advertising was popular in 2018 for both first contact with prospective students and for follow-up contact with non-responders, but institutions still have opportunities to engage through re-targeting and digital tracking; and (3) More expensive forms of traditional media such as outdoor advertising, radio, and print advertising are still widely used despite not being rated as effectively. [For the 2017 report, see ED611890.] (ERIC).
Anmerkungen	Ruffalo Noel Levitz. 1025 Kirkwood Parkway SW, Cedar Rapids, IA 52404. Tel: 800-876-1117; e-mail: ContactUs@RuffaloNL.com; Web site: https://www.ruffalonl.com/
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01