Does Opting into a Search Service Provide Benefits to Students? ACT Working Paper 2017-3

Autor/inn/en	Moore, Joann L.; Cruce, Ty
Institution	ACT, Inc.
Titel	Does Opting into a Search Service Provide Benefits to Students? ACT Working Paper 2017-3
Quelle	(2017), (47 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Monographie
Schlagwörter	Quantitative Daten; College Students; Marketing; Student Recruitment; Decision Making; Inferences; Hypothesis Testing; Information Dissemination; College Choice; Probability; Search Strategies; Census Figures; College Freshmen; High School Graduates; College Entrance Examinations; High School Students; Regression (Statistics); Student Characteristics; Scores; ACT Assessment + Suchen Sie Ihr Suchwort? Collegestudent; Decision-making; Entscheidungsfindung; Inference; Inferenz; Hypothesenprüfung; Hypothesentest; Informationsverbreitung; Studienortwahl; Wahrscheinlichkeitsrechnung; Wahrscheinlichkeitstheorie; Suchstrategie; Volkszählung; Studienanfänger; High school; High schools; Graduate; Graduates; Oberschule; Absolvent; Absolventin; Aufnahmeprüfung; Student; Students; Schüler; Schülerin; Studentin; Regression; Regressionsanalyse; Assessment; Eignungsprüfung; Eignungstest; Hochschulzulassung
Abstract	Recent research suggests that the use of student search services is an effective part of a college's student marketing and recruitment strategy. What is not clear, however, is whether participating in a search service is an effective part of a student's college search strategy. To address this question, we exploit a recent change in the choice architecture that structures students' decision to participate in ACT's Educational Opportunity Service (EOS) in order to make a causal inference about the benefit to the student of opting into a search service. We hypothesized that students who had opted into EOS unintentionally sent scores to more colleges than students who opted out. Indeed, we found that unintentional opt-in was associated with an 8% increase in the odds of sending scores to any colleges, and for students who sent scores, unintentional EOS opt-in was associated with a 1.1 increase in the number of colleges to which scores were sent. Results of this study support the hypothesis that EOS opt-in may indeed be an effective part of a student's college search strategy. (As Provided).
Anmerkungen	ACT, Inc. 500 ACT Drive, P.O. Box 168, Iowa City, IA 52243-0168. Tel: 319-337-1270; Web site: http://www.act.org
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01