A Comprehensive Structural Model of Factors Influencing Customers' Intention to Use Biometrics in the Hospitality Industry

Autor/in	Kim, Jungsun
Titel	A Comprehensive Structural Model of Factors Influencing Customers' Intention to Use Biometrics in the Hospitality Industry
Quelle	(2009), (165 Seiten) PDF als Volltext Verfügbarkeit Ph.D. Dissertation, University of Nevada, Las Vegas
Sprache	englisch
Dokumenttyp	gedruckt; online; Monographie
ISBN	978-1-1094-7123-6
Schlagwörter	Hochschulschrift; Dissertation; Hospitality Occupations; Intention; Risk; Program Effectiveness; Housing; Teacher Attitudes; Technology Integration; Identification; Innovation; Safety; Adult Education; Evaluation Methods; Biology; Information Science; Marketing; Social Science Research; Computer Security + Suchen Sie Ihr Suchwort? Thesis; Dissertations; Academic thesis; Gastgewerbegehilfe; Risiko; Unterkunft; Lehrerverhalten; Identifikation; Identifizierung; Sicherheit; Adult; Adults; Education; Adult basic education; Adult training; Erwachsenenbildung; Biologie; Informationswissenschaft; Social scientific research; Sozialwissenschaftliche Forschung; Computervirus; Computersicherheit
Abstract	Hoteliers have installed new technology, such as self-service and wireless technology, to improve customer service or to increase revenue. However, it seems that they tend to either be unaware of or ignore potential vulnerability of their systems when they add more technologies. The underestimated risks can possibly result in massive losses for hoteliers from identity theft and related frauds. Another security issue could be categorized as property security, such as protecting customers from thefts or terrorists. Customers who are aware of these risks from either direct or indirect experience may become more open to new methods of identification verification, such as biometrics. Biometrics (e.g., fingerprint or iris scanning) has the potential to increase convenience, data security, and property security for hotel customers. Meanwhile, consumers have expressed concerns about privacy, uncomfortable feelings, and physical harm while using this innovative technology. The purpose of this study is to explore not only influential factors that customers consider in accepting biometrics, but also moderating impacts of demographic factors (gender, age, education level, and hotel stay frequency) on their intention to use biometrics. No published research has tested these variables simultaneously, particularly in the hospitality context. This study found that perceived usefulness, ease of use, subjective norm, convenience, data security, property security, and personal concerns have significant impacts on intention to use biometrics. Gender, age, education level, and hotel stay frequency played important roles in the relationships between the proposed determinants and intention to use biometrics. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com/en-US/products/dissertations/individuals.shtml.] (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10