Literaturnachweis - Detailanzeige
| Autor/in | Ellington, Lucien |
|---|---|
| Institution | Foreign Policy Research Institute, Wachman Center |
| Titel | The Big Mac and Teaching about Japan. Footnotes. Volume 8, Number 5 |
| Quelle | (2003), (2 Seiten)
PDF als Volltext kostenfreie Datei |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Monographie |
| Schlagwörter | Stellungnahme; Foreign Countries; Misconceptions; Food Service; Corporations; Dining Facilities; Asians; International Trade; Global Approach; Asian Culture; Cultural Influences; Books; Japan |
| Abstract | The Big Mac can be effective tool in helping students achieve a better understanding of Japan. It can defeat Orientalist stereotypes about the Japanese--and also challenge young people who might have oversimplified notions of what exactly occurs when U.S. fast food chains take root in another culture. Many deride McDonald's as a villain representing cultural imperialism, but in the book "Golden Arches East: McDonald's in East Asia," James L. Watson et al., put to rest this myth. While the Golden Arches may change East Asians, East Asians, by their preferences and free choices as consumers similarly change McDonald's. In addition to standard American fare, the Japanese menu includes Chinese fried rice, fried egg burgers, teriyaki burgers, oolong tea and corn soup. Japanese tastes changed McDonald's in that country. Different generations of Japanese also view and use the Golden Arches in different ways. While adults rush in and out, many Japanese young people will remain for hours, sharing several orders of French fries and doing homework. Teenagers often need to be motivated by the familiar. "Golden Arches East" provides examples you can use in teaching students about Japan and East Asia as well as helping them to think more deeply about globalization and international business. [This newsletter is part of a series on "Teaching about Japan."] (ERIC). |
| Anmerkungen | Foreign Policy Research Institute. 1528 Walnut Street Suite 610, Philadelphia, PA 19102. Tel: 215-732-3774; Fax: 215-732-4401; e-mail: fpri@fpri.org; Web site: http://www.fpri.org |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2017/4/10 |
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