Literaturnachweis - Detailanzeige
| Sonst. Personen | Ramsey, Shirley (Hrsg.) |
|---|---|
| Titel | PR Bibliography, 2002. |
| Quelle | 28 (2002), (115 Seiten) |
| Sprache | englisch |
| Dokumenttyp | gedruckt; Monographie |
| ISSN | 0363-8111 |
| Schlagwörter | Bibliografie; Administration; Annotated Bibliographies; Ethics; Higher Education; Marketing; Mass Media Effects; Media Research; Organizational Communication; Public Relations; Social Responsibility; Speech Communication |
| Abstract | This annotated bibliography presents an overview of journal articles and books published in 2001 on public relations that can be helpful to teachers and students as well as to practitioners and managers. This bibliography is subdivided into 40 categories including campaigns; consumer relations; community relations; corporate social responsibility; education; ethics; feminist issues; international issues; issues management; management; marketing; media relations; minority relations; nonprofit and fundraising; public relations theory; public affairs and lobbying; public relations management; speech/spokesperson; technology; visual communication; and writing techniques. An alphabetical list of journals is attached. (RS) |
| Anmerkungen | Elsevier Science, P.O. Box 945, New York, NY 10159-0945 ($32.50). Tel: 212-633-3730; Tel: 888-437-4636 (Toll Free); Fax: 212-633-3680; e-mail: usinfo-f@elsevier.com; Web site: http://www.elsevier.com/. |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
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