Literaturnachweis - Detailanzeige
Sonst. Personen | Ramsey, Shirley (Hrsg.) |
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Titel | PR Bibliography, 2001. |
Quelle | 27 (2001), (90 Seiten) |
Sprache | englisch |
Dokumenttyp | gedruckt; Monographie |
ISSN | 0363-8111 |
Schlagwörter | Bibliografie; Administration; Annotated Bibliographies; Higher Education; Marketing; Mass Media Effects; Media Research; Organizational Communication; Public Relations; Social Responsibility; Speech Communication |
Abstract | This annotated bibliography presents an overview of journal articles and books published in 2000 on public relations that can be helpful to teachers and students as well as to practitioners and managers. This bibliography is subdivided into 29 categories including campaigns; community relations; corporate image; education; employee relations; management; media relations; minority relations; nonprofits; public relations management; social responsibility; speech; technology; visual communication; and writing techniques. An alphabetical list of journals is attached. (RS) |
Anmerkungen | Elsevier Science, P.O. Box 945, New York, NY 10159-0945 ($32.50). Tel: 212-633-3730; Tel: 888-437-4636 (Toll Free); Fax: 212-633-3680; e-mail: usinfo-f@elsevier.com; Web site: http://www.elsevier.com/. |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |