Latin American Marketing Project. Grade 10 Lesson. Schools of California Online Resources for Education (SCORE): Connecting California's Classrooms to the World.

Autor/inn/en	Antilla, Madeline; DeMonet, J.
Institution	San Bernardino County Superintendent of Schools, CA.
Titel	Latin American Marketing Project. Grade 10 Lesson. Schools of California Online Resources for Education (SCORE): Connecting California's Classrooms to the World.
Quelle	(1999), (11 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Monographie
Schlagwörter	Leitfaden; Unterricht; Lernender; Leitfaden; Unterricht; Lehrer; Academic Standards; Area Studies; Business; Cooperative Learning; Economics; Feasibility Studies; Foreign Countries; Grade 10; High Schools; Interdisciplinary Approach; Internet; Marketing; Role Playing; Social Studies; Student Research + Suchen Sie Ihr Suchwort? Lesson concept; Instruction; Unterrichtsentwurf; Unterrichtsprozess; Teacher; Teachers; Lehrerin; Lehrende; Landeskunde; Business studies; Wirtschaft; Betriebswirtschaft; Kooperatives Lernen; Volkswirtschaftslehre; Ausland; High school; Oberschule; Fächerübergreifender Unterricht; Fächerverbindender Unterricht; Interdisziplinarität; Rollenspiel; Gemeinschaftskunde; Studentenforschung
Abstract	In this lesson, students work as marketing teams hired by a U.S. fast food company to study the feasibility of selling fast food in Latin America. Teams are composed of cultural, production, marketing, and advertising experts. Each marketing team will investigate a product and a Latin American country. Teams will present their research and recommend whether or not the company should enter the Latin American market. Students are provided with background information, detailed instructions, and on-line resources. The teacher's notes explain the application of history/social science and language arts standards and suggest teaching strategies. (BB)
Anmerkungen	Schools of California Online Resources for Education, San Bernardino County Superintendent of Schools (SCORE), 601 North East Street, San Bernardino, CA 92410-3093. E-mail: webmaster@score.rims.k12.ca.us. For full text: http://score.rims.k12.ca.us.
Erfasst von	ERIC (Education Resources Information Center), Washington, DC