Literaturnachweis - Detailanzeige
| Sonst. Personen | Ramsey, Shirley (Hrsg.) |
|---|---|
| Titel | PR Bibliography, 1999. |
| Quelle | 25 (1999), (117 Seiten) |
| Sprache | englisch |
| Dokumenttyp | gedruckt; Monographie |
| ISSN | 0363-8111 |
| Schlagwörter | Bibliografie; Administration; Annotated Bibliographies; Business Communication; Crisis Management; Ethics; Higher Education; Internet; Marketing; Mass Media; Media Research; Public Relations; Speech Communication; Writing Skills |
| Abstract | This annotated bibliography presents an overview of journal articles and books on public relations that can be helpful to teachers and students as well as to practitioners and managers. New categories for this 1999 edition of the bibliography include Public Relations Theory, Feminist Issues in Public Relations, and Environmental Public Relations. Growing interest in all aspects of technology and Public Relations produced an expanded category for Technology and Graphics. The bibliography is subdivided into 41 categories including campaigns; corporate image impression management; crisis management; education; ethics; international relations; law; marketing; public opinion persuasion; research; speech spokespersons; visual communication; and writing techniques. An alphabetical list of journals is attached. (RS) |
| Anmerkungen | JAI Press Inc., 100 Prospect Street, P.O. Box 811, Stamford, CT 06904-0811; Tel: 800-398-9985 (Toll Free); Web site: http://www.jaipress.com ($32.50). ($32.50). |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
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