Literaturnachweis - Detailanzeige
Autor/in | Dixon, Bobby |
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Institution | Morehead State Univ., KY. |
Titel | Advanced Marketing/Coop Course Outline. |
Quelle | (1997), (46 Seiten)
PDF als Volltext |
Beigaben | Tabellen |
Sprache | englisch |
Dokumenttyp | gedruckt; online; Monographie |
Schlagwörter | Leitfaden; Unterricht; Lehrer; Behavioral Objectives; Business Education; Career Planning; Communications; Competency Based Education; Cooperative Learning; Economics; Educational Practices; Employment Qualifications; Entrepreneurship; Entry Workers; High Schools; Job Skills; Learning Activities; Marketing; Office Automation; Teaching Guides Lesson concept; Instruction; Unterrichtsentwurf; Unterrichtsprozess; Teacher; Teachers; Lehrerin; Lehrende; Wirtschaftserziehung; Wirtschaftspädagogik; Karriereplanung; Nachrichtenwesen; Education; Competence; Competency; Competency-based education; Unterricht; Kompetenzorientierte Methode; Kooperatives Lernen; Volkswirtschaftslehre; Bildungspraxis; Employment qualification; Vocational qualification; Vocational qualifications; Berufliche Qualifikation; Unternehmungsgeist; High school; Oberschule; Produktive Fertigkeit; Lernaktivität; Lehrerhandbuch |
Abstract | This document contains the information required to present a 1-year school course that is the capstone class of a 2-year marketing major and is designed for high school students wishing to develop the skills required for entry into the marketing industry. The document begins with a rationale, brief course description, list of course objectives, and list of 10 best practices identified from a review of literature about current and future workplaces. Presented next are outlines for each of the course's five units. Each outline includes an overview, unit objectives, student activities, and a topic outline. The following are among the topics discussed in the units: economic systems (the free enterprise system, world economies, the global marketplace); entrepreneurship (entrepreneurship, risk management, business plans, business finance); technology in business (computers in marketing, specialized computer technology for marketing); career planning (careers in marketing, career decisions); and communications (the communication process, listening, reading, speaking, telephone skills, writing, resumes and job interviews, electronic mail, nonverbal communication). Concluding the document are a sample final examination and rubric. An attachment constituting approximately 50% of the document includes sample student activities and teacher materials.(Contains 12 references.) (MN) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |