Enhancing Your Public Relations. A Guide for Designing Effective Communication Strategies for Community-Based Vocational Rehabilitation Programs.

Autor/in	DePoint, Beth
Institution	Wisconsin Univ.-Stout, Menomonie. Stout Vocational Rehabilitation Inst.
Titel	Enhancing Your Public Relations. A Guide for Designing Effective Communication Strategies for Community-Based Vocational Rehabilitation Programs.
Quelle	(1989), (88 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Monographie
ISBN	0-916671-93-3
Schlagwörter	Leitfaden; Adult Vocational Education; Audiovisual Communications; Community Services; Public Administration; Public Relations; Public Service Occupations; Publications; Rehabilitation Centers; Rehabilitation Programs; Sheltered Workshops; Social Agencies; Social Services; Vocational Rehabilitation; Vocational Training Centers + Suchen Sie Ihr Suchwort? Gemeindenahe Versorgung; Öffentliche Verwaltung; Public relation work; Öffentlichkeitsarbeit; Rehabilitation center; Rehabilitation centre; Rehabilitation centres; Rehabilitationszentrum; Sozialisationsagentur; Social service; Soziale Dienstleistung; Soziale Dienste; Berufliche Rehabilitation; Vocational training center; Vocational training centre; Vocational training centres; Ausbildungseinrichtung; Berufsaufbauschule
Abstract	This document is intended to assist agencies in formulating and initiating a financially realistic public relations plan specifically designed for their community-based vocational rehabilitation organizations. The document consists of 6 chapters, a 43-item bibliography, a glossary, and information about the author. Chapter 1 defines public relations, lists 11 communications objectives, and raises the issue of accountability. Chapter 2 shows how to develop a strategic public relations plan, including setting goals and objectives, developing a budget, choosing vehicles for communication, and hiring staff. Chapter 3 addresses how to design print communications that are internal to the agency, and those that are external. Working with printers, using good design principles, and taking effective photographs are among the techniques discussed. Among the types of print communications discussed are brochures, annual reports, press releases, and op-ed articles. Chapter 4 deals with developing audiovisual communications, including video productions, public service announcements, media relations, and public speaking. Chapter 5 tells how to run public relations projects such as special events (open houses, agency anniversary, annual meetings, and the like), membership and volunteer recruitment campaigns, and fund raising campaigns. Crisis management is also covered. Chapter 6 tells how to develop a system to evaluate the agency's public relations efforts. The bibliography lists references both alphabetically, and by subject. (CML)
Anmerkungen	Materials Development Center, Stout Vocational Rehabilitation Institute, University of Wisconsin-Stout, Menomonie, WI 54751 ($21.00).
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2004/1/01