Literaturnachweis - Detailanzeige
| Autor/in | Perry, David K. |
|---|---|
| Titel | Assessing the Import of Media-Related Effects: Some Contextualist Considerations. |
| Quelle | (1989), (30 Seiten)
PDF als Volltext kostenfreie Datei |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Monographie |
| Schlagwörter | Context Clues; Mass Media Effects; Media Research; Research Methodology; Television Viewing; Theory Practice Relationship |
| Abstract | Based upon the philosophical position of contextualism, the common-sense idea of powerful, uniform, and universal media effects is largely untenable. Instead, researchers can more profitably view such effects as resulting from synthesized stimuli, of which media content is only one component. Thus, these phenomena should be called media-related effects, rather than media effects. Contextualism also implies a pluralism of both method and theory. In this regard both standardized and unstandardized indicators of the relationships among variables are needed to assess the importance of evidence concerning a media-related effect. More specifically, the routine reporting and interpretation of unstandardized indicators in nonexperimental research potentially could allow researchers to make a much stronger case for the theoretical or practical importance of effects than is possible at present. (Five notes and 28 references are attached.) (RAE) |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
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