Literaturnachweis - Detailanzeige
| Autor/in | Newman, James F. |
|---|---|
| Titel | Environmental Scanning as a First Step to Strategic Planning in the M.B.A. Program at Dowling College. |
| Quelle | (1985), (46 Seiten) |
| Sprache | englisch |
| Dokumenttyp | gedruckt; Monographie |
| Schlagwörter | Hochschulschrift; Praktikumsbericht; Business Administration Education; College Curriculum; College Faculty; College Planning; College Programs; Higher Education; Masters Programs; Program Development; Program Evaluation; Surveys; Teacher Attitudes |
| Abstract | The purpose of this practicum was to determine the strengths, weaknesses, opportunities and threats surrounding the Master of Business Administration (MBA) program at Dowling College (Oakdale, New York), as perceived by the Business Administration Division faculty. Faculty were surveyed to determine perceived strengths, weaknesses, opportunities and threats, and common themes in their responses were identified. A strategic plan was developed, utilizing environmental scanning, which involved examination of the internal strengths and weaknesses and external opportunities and threats. The major weakness ascertained was lack of leadership in the program. In response to this finding, an MBA Director has been elected. A second finding was that a variety of majors, such as Finance and Marketing, are needed to increase the program's scope. Other recommendations included: increase advertising; examine the feasibility of weekend classes and comprehensive examinations before graduation; strengthen admissions counseling; strengthen advisement; examine admissions criteria and possibly make them more stringent; improve the capstone course, "The Management Game;" integrate computers into courses; develop courses in other disciplines; utilize corporate executives as guest lecturers; emphasize thesis writing and utilize English professors; and create an MBA Executive program. Contains 11 references. (KM) |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
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