Literaturnachweis - Detailanzeige
| Autor/in | Davenport, Lucinda D. |
|---|---|
| Titel | An Update: 1976 and 1987 Editors' Predictions of Audience Reactions to Videotex and A Comparison: 1987 Audience Reactions and 1976 and 1987 Editors' Predictions. |
| Quelle | (1988), (31 Seiten)
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| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Monographie |
| Schlagwörter | Attitude Change; Audience Analysis; Comparative Analysis; Editors; Media Research; Prediction; Reading Attitudes; User Satisfaction (Information); Videotex |
| Abstract | To discover if editors' perceptions of audience opinions had changed and to determine the accuracy of editors' predictions regarding readers' reactions to using videotex, a 1987 study repeated a 1976 survey of Associated Press managing editors, and compared the responses with the original survey results. Surveys were sent to 302 Associated Press managing editors of daily newspapers (with a 48% response rate), and included an explanation about and photograph of videotex. Editors responded to statements about readers' problems in accessing, reading, and finding satisfaction in electronic news delivery. In addition, the survey was uploaded into 117 different areas of CompuServe Information Services, the largest videotex service in the United States. Videotex reader respondents were videotex users in a non-experimental, non-laboratory situation with a variety of interests and reasons for using videotex services. Results suggested that editors have become more negative about audience members' ability to use videotex for news. More editors in 1987 than in 1976 saw videotex as a problem for readers to use, and all of the items were perceived as problems by more editors than readers. Results showed that editors in 1976 were more accurate than current editors at perceiving audience reactions to videotex. In general, videotex was not a problem for readers. (Two tables of data are included, and 31 references are appended.) (MM) |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
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