Literaturnachweis - Detailanzeige
| Autor/in | Spigel, Lynn |
|---|---|
| Titel | Ambiguity and Hesitation: Discourses on Television and the Housewife in Women's Home Magazines, 1948-55. |
| Quelle | (1986), (27 Seiten) |
| Sprache | englisch |
| Dokumenttyp | gedruckt; Monographie |
| Schlagwörter | Advertising; Audiences; Females; History; Home Management; Homemakers; Labor Force; Leisure Time; Periodicals; Space Utilization; Television Research; Television Viewing; United States |
| Abstract | This study considers the ways in which the television set appeared and figured in representations of domestic space in middle class women's home magazines from 1948 to 1955. The effect of television on the home from the housewife's perspective is described as two-fold: something which called for a careful rearrangement of the home and the housewife's everyday life within it, rather than simply the representation of a commodity object of desire; and the source of a number of concrete problems regarding women's productive labor in the home, rather than simply an ideal shopping window of commodity display through which the housewife could fantasize consumption. Television is analyzed as the site of a struggle (or disruption) in representations of the home and everyday life within it--e.g., child rearing, the aesthetics of interior design, and even the relations of the married couple--and the role of women's home magazines. It is noted that these magazines reveal the complex socio-historical process by which a female audience was constituted. It is concluded that, at least at the level of representation, the historical process by which television inserted itself into the life of the housewife was marked by a large degree of ambivalence and hesitation. (Appended are 20 notes and 12 figures consisting of reproductions of 1950s advertisements for or including television.) (CCD) |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
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