Literaturnachweis - Detailanzeige
| Autor/in | Ellis, Dwight M. |
|---|---|
| Titel | Communications at the Crossroads: Parity and Perceptions of Minority Participation. |
| Quelle | (1987), (40 Seiten)
PDF als Volltext kostenfreie Datei |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Monographie |
| Schlagwörter | Asian Americans; Blacks; Broadcast Industry; Communications; Cultural Influences; Employment Opportunities; Hispanic Americans; Mass Media; Media Research; Minority Group Influences; Minority Groups; Newspapers; Nonprint Media; Population Trends; Programing (Broadcast); Racial Balance; Racial Distribution |
| Abstract | In some areas of employment in mass communications Blacks and other minorities have made impressive gains, but in others, such as the newspaper industry, there is a distinct lack of minorities in the work force. The chance that this situation will change is highly likely because the media industries in America are finding it necessary to diversify both their personnel and programming. Blacks, Hispanics, Asians, and Native Americans comprise nearly 30 percent of the U.S. population and by the end of the century they may constitute more than half of all Americans. This change will significantly affect all TV advertising and programming. An examination of the relationship of language, culture, and politics provides meaningful insight into current barriers to greater empowerment for racial and cultural minorities in the United States. Several recent court rulings and the extension of protections and remedies to broader segments of American groups means that competition for the prizes of empowerment and success is increasing. Still, the struggle for greater parity and participation for minorities in media will continue as a cyclical mission. However, the quality of progress will not advance solely from programmatic endeavors--inspired leadership, present and future, will make the difference. (Thirty-one notes, 24 references, and five addendums containing data on minority employment in broadcasting, total number of broadcast stations and number of minority owned stations, and minority employment on newspapers, are appended.) (MS) |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
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