An Evaluation of the Impact of the Advertising Council's "Volunteer Against Illiteracy" Campaign on Public Awareness of and Resources Devoted to Adult Literacy for 1985.

Autor/in	Newman, Anabel P.
Titel	An Evaluation of the Impact of the Advertising Council's "Volunteer Against Illiteracy" Campaign on Public Awareness of and Resources Devoted to Adult Literacy for 1985.
Quelle	(1986), (677 Seiten)Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; Monographie
Schlagwörter	Adult Basic Education; Adult Literacy; Advertising; Community Resources; Financial Support; Functional Literacy; Illiteracy; Literacy Education; Marketing; Program Effectiveness; Public Relations; Volunteers + Suchen Sie Ihr Suchwort? Adult; Adults; Education; Adult education; Erwachsenenbildung; Werbung; Finanzielle Förderung; Funktionale Kompetenz; Analphabetismus; Public relation work; Öffentlichkeitsarbeit; Freiwilliger
Abstract	A study evaluated how an advertising campaign, conducted by Benton & Bowles Advertising Agency, affected the awareness of literacy needs and increased volunteerism for literacy education among the general public and the business community. Data for the evaluation were gathered in an extensive library search, a survey of Coalition for Literacy personnel, personal and telephone interviews, as well as information gained through correspondence regarding human, site, funding, and other resources. Findings of the 1986 evaluation indicate that (1) awareness of the problems confronting functionally illiterate adults and out-of-school youth in the United States has increased measurably; (2) a measureable increase in human, site, and funding resources has become available; (3) contributions have been made by the book publishing industry and other business groups; and (4) networks have increased donations of broadcast time. These findings suggest the magnitude of the changes in the public awareness of the problems confronting functionally illiterate adults as well as the extent to which human, site, and funding resources have grown during the first year of the awareness campaign. Extensive appendixes include a bibliography and materials from the Coalition for Literacy, Contact Literacy Center, National Advisory Council on Adult Education, studies of adult literacy, the U.S. Department of Education's National Adult Literacy Initiative, the Advertising Council, the Business Council for Effective Literacy, and Project Literacy U.S. (KC)
Erfasst von	ERIC (Education Resources Information Center), Washington, DC