Literaturnachweis - Detailanzeige
| Autor/in | Abdrabboh, Bob |
|---|---|
| Titel | Marketing Across Cultures: Issues, Problems and Opportunities. |
| Quelle | (1987), (10 Seiten) |
| Sprache | englisch |
| Dokumenttyp | gedruckt; Monographie |
| Schlagwörter | Stellungnahme; Business Administration Education; Business Communication; Communication Problems; Comparative Analysis; Competition; Culture Conflict; Economic Climate; Foreign Countries; Intercultural Communication; International Trade; Marketing; Indonesia; United States |
| Abstract | Now more than ever, a clear knowledge and understanding of languages, cultures, and customs is essential to successfully marketing products and services around the world. Barriers to competition may occur in differences in language, technology levels, conceptions of authority, environmental perceptions, contexting, and social organization. In business interactions, Indonesians frequently perceive that the American businessperson is impatient, places too much stress on legalism, and is inflexible. Indonesian and American cultures differ significantly in their views of justice, law, life and death, the family, the values of time, morality, and the management of the enterprise, but the differences need not be a barrier to effective business relations. However, only firms with a thorough understanding of foreign languages, customs, and culture will be competitive in the global economy. There are tremendous trade opportunities in Indonesia. Its advantages in attracting direct foreign investment include political stability, rich natural resources, low labor costs, large local and export markets, dynamic and sustained economic development, appropriate fiscal and monetary trade policies, good international credit, and low corporate taxes. If complemented by appropriate management practices, these factors can produce rewards. (MSE) |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Literaturbeschaffung und Bestandsnachweise in Bibliotheken prüfen
Permalink als QR-Code
Inhalt auf sozialen Plattformen teilen (nur vorhanden, wenn Javascript eingeschaltet ist)
Teile diese Seite:
