Agricultural Diversification and Marketing. Instructional Materials Developed for Secondary, Postsecondary, and Continuing Education Agriculture Programs in Iowa.

Institution	Iowa State Dept. of Agriculture, Des Moines.; Iowa Lakes Community Coll., Emmetsburg. Dept. of Agriculture.
Titel	Agricultural Diversification and Marketing. Instructional Materials Developed for Secondary, Postsecondary, and Continuing Education Agriculture Programs in Iowa.
Quelle	(1986), (191 Seiten)Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; Monographie
Schlagwörter	Leitfaden; Unterricht; Lehrer; Adult Education; Agribusiness; Agricultural Education; Agricultural Production; Agricultural Trends; Classroom Techniques; Crop Processing Occupations; Extension Education; Farm Management; Field Crops; Food Processing Occupations; Harvesting; Learning Activities; Lesson Plans; Marketing; Merchandise Information; Merchandising; Postsecondary Education; Salesmanship; Teaching Methods; Transparencies; Units of Study; Vocational Education; Wholesaling; Iowa + Suchen Sie Ihr Suchwort? Lesson concept; Instruction; Unterrichtsentwurf; Unterrichtsprozess; Teacher; Teachers; Lehrerin; Lehrende; Adult; Adults; Education; Adult basic education; Adult training; Erwachsenenbildung; Agrarindustrie; Agriculture; Landwirtschaftliche Ausbildung; Landwirtschaft; Ausbildung; Production; Produktion; Agrarproduktion; Landwirtschaftliche Produktion; Klassenführung; Erweitertes Bildungsangebot; Lernaktivität; Lesson planning; Unterrichtsplanung; Direktvermarktung; Post-secondary education; Tertiäre Bildung; Teaching method; Lehrmethode; Unterrichtsmethode; Transparenz; Lerneinheit; Berufsbildung
Abstract	These instructional materials on agricultural diversification and marketing were developed for use by Iowa's vocational and technical agricultural instructors and extension personnel. This document is one of three manuals making up a single package. (The other two are Christmas Tree Production and Marketing and Sod Production and Marketing). The manual includes three instructional units. Unit I discusses the procedures for establishing and implementing an individualized production plan that will enable the development and maintenance of a viable diversified farming operation. Unit II identifies the primary marketing channels for fruit and vegetable crops and explores sales strategies and methods required to establish and maintain successful marketing options. Unit III provides crop-specific postharvest handling and packaging requirements. Each unit provides an instructional plan and related technical information. The instructional plan features objectives, interest approach, a listing of materials needed, and teaching procedures. The technical information section in each unit provides concise information on the topic. Transparency masters and activity sheets are included to facilitate teaching. Suggested use of these materials is included in the instructional plan. A descriptive list of 40 slides that supplement the instructional units is also provided. The second half of this document contains the "Farmers Market Development Manual," which covers the steps involved in establishing and maintaining a farmers market. Sections include interest surveys, site selection and development, funding and budgeting, market rules, state and local regulations, the market manager, promotions and advertising, the grower group, and market management records. (KC)
Anmerkungen	Iowa Curriculum Assistance System, College of Education, N008 Lagomarcino Hall, Iowa State University, Ames, IA 50011 ($40.00 for three manuals plus slides; not sold separately).
Erfasst von	ERIC (Education Resources Information Center), Washington, DC