Literaturnachweis - Detailanzeige
| Sonst. Personen | Sandler, Neil W. (Hrsg.) |
|---|---|
| Institution | Council of Better Business Bureaus, Inc., Arlington, VA. |
| Titel | Plain English for Better Business. Summary of Proceedings of the Annual Washington Forum of the Council of Better Business Bureaus (10th, Washington, DC, 1986). |
| Quelle | (1986), (29 Seiten) |
| Sprache | englisch |
| Dokumenttyp | gedruckt; Monographie |
| Schlagwörter | Tagungsbericht; Basic Vocabulary; Business Communication; Business Correspondence; Business English; Business Responsibility; Communication Research; Communication Skills; International Trade Vocabulary; Language Usage; Organizational Communication; Readability; Technical Writing; Writing Research |
| Abstract | Focusing on the benefits derived from using plain English in business and technical writing, this document summarizes the presentations at a forum of Better Business Bureau council members. Titles of the articles and their authors are as follows: (1) "English: Number One Language of Business" (W. H. Tankersley); (2) "What Is Plain English?" (M. Yocum); (3) "The Past, Present and Future of Plain English" (C. Felsenfeld); (4) "The New York Experience...The Plain English Statute in Action" (P. Sullivan); (5) "How to Encourage Plain English" (T. A. Murawski); (5) "The Blurring of the English Language" (J. S. Fish); (6) "Plain English in Warranties" (D. A. Collins); (7) "Billing in Plain English" (S. J. Hughes); (8) "The Plain English Contract" (C. Felsenfeld); (9) "Using Plain English in Owner Manuals and User Guides" (L. L. Gray); (10) "How Plain English Pays Off in Insurance Policies" (R. Mathisen); (11) "Benefits of Plain English to Utilities" (J. Marden-Stephens); (12) "Plain English Helps the Financial Services Industry" (M. J. McGrath); and (13) "Plain English and Creativity in Advertising" (J. Chervokas). Copies of a sample promissory note in business jargon and its equivalent in plain English are appended. (SKC) |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
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