Literaturnachweis - Detailanzeige
| Autor/in | Allen, Johnny Mac |
|---|---|
| Titel | Cable Television: Strategic Marketing through Community Relationships. |
| Quelle | (1986), (13 Seiten) |
| Sprache | englisch |
| Dokumenttyp | gedruckt; Monographie |
| Schlagwörter | Cable Television; Community Colleges; Educational Television; Institutional Advancement; Marketing; Mass Media; Program Descriptions; Programing (Broadcast); Public Relations; School Business Relationship; School Community Relationship; Student Recruitment; Television Viewing; Two Year Colleges |
| Abstract | Miami-Dade Community College (MDCC) has its own cable television channel by lease agreement with Storer Communications, Inc., enabling the college to reach a potential viewership of more than 100,000 subscribers. The channel, which primarily broadcasts telecourses for long-distance learning and a "bulletin board" of campus activities and events, provided the catalyst for the South Campus's Community-Based Television Project. The intent of the project was to provide a forum for chambers of commerce, high schools, and civic clubs to "tell their story in their own words" to the members of the community at large. The programs developed by the groups ranged in content from drugs in the schools to local arts festivals. Most of the organizations opted to utilize their programs as part of recruitment efforts or to inform their members at large about various issues. A total of 26 programs were developed over a 3-day period, each containing two 30-second MDCC recruitment announcements. Since the completion of the 26 programs, several inquiries have been received regarding possible programming on other cable systems. The Community-Based Television Project has provided access to thousands of potential students and service users, a foundation for common partnerships with business and industry, and a sound foundation for building relationships and seeking fund-raising opportunities with civic groups. (LAL) |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
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