Television for Development. The African Experience. IDRC Manuscript Report.

Autor/in	McLellan, Iain
Institution	International Development Research Centre, Ottawa (Ontario).
Titel	Television for Development. The African Experience. IDRC Manuscript Report.
Quelle	(1986), (165 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Monographie
Schlagwörter	Agricultural Education; Cost Effectiveness; Developing Nations; Developmental Programs; Educational Television; Foreign Countries; Health Programs; Interviews; Media Selection; Nonformal Education; Political Influences; Programing (Broadcast); Womens Education; Africa + Suchen Sie Ihr Suchwort? Agriculture; Education; Landwirtschaftliche Ausbildung; Landwirtschaft; Ausbildung; Kosten-Nutzen-Analyse; Kosten-Nutzen-Denken; Developing country; Developing countries; Entwicklungsland; Entwicklungsplan; Bildungsfernsehen; Schulfernsehen; Ausland; Interviewing; Interviewtechnik; Medienwahl; Non-formal education; Non formal education; Nichtformale Bildung; Political influence; Politischer Einfluss; 'Women''s education'; Frauenbildung; Afrika
Abstract	Based on visits to and interviews in 14 countries (Senegal, The Gambia, Niger, Ivory Coast, Nigeria, Zaire, Congo, Zambia, Zimbabwe, Cameroon, the United States, France, Italy, and Canada) this report provides a detailed accounting of the present and potential use of television to support development through non-formal educational programming in Africa. Past experiences, current experiments, and future possibilities for improving the capacity of television to serve as a tool for development are outlined and examples are provided. Where television failed and why it is considered a disappointment as an educational tool in Africa is also discussed, but the major focus of the report is on how television can get back on track and what the chances are for making changes. Ways to enhance television's message reception such as group viewing, the use of government television sets powered by solar energy, and complementing television broadcasts with field animation and other media are covered in Section 1. Section 2 describes three possibilitiess for improving television's capacity to educate, including the use of drama to present socially-relevant messages, decentralized and narrowcast use of video, and the importance of formative surveying, pretesting, and feedback. Section 3, which considers several areas in which television can potentially help, focuses on educating women in such a way as to inspire their participation in the development process, agriculture, and health care education. The country of Cameroon is examined as a microcosm of an African television service. Discussions of cost-effectiveness and political considerations involved in the "reinvention" of television as part of Africa's broadcasting development conclude the report. Appended are a series of black and white photographs illustrating various aspects of television development in Africa and accompanied by narrative explanations. (Author/DJR)
Erfasst von	ERIC (Education Resources Information Center), Washington, DC