A Cross-Cultural Study of News-Media Preferences: African versus White U.S. Students.

Autor/in	Pratt, Cornelius
Titel	A Cross-Cultural Study of News-Media Preferences: African versus White U.S. Students.
Quelle	(1986), (26 Seiten)Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; Monographie
Schlagwörter	College Students; Comparative Analysis; Cultural Differences; Foreign Countries; Higher Education; Information Sources; Journalism; Mass Media; Media Research; News Media; Newspapers; Periodicals; Racial Differences; Radio; Student Reaction; Television; Use Studies; Africa; United States + Suchen Sie Ihr Suchwort? Collegestudent; Kultureller Unterschied; Ausland; Hochschulbildung; Hochschulsystem; Hochschulwesen; Information source; Informationsquelle; Journalistik; Journalismus; Massenmedien; Medienforschung; Nachrichtenwesen; Newspaper; Zeitung; Periodical; Journal; Zeitschrift; Fachzeitschrift; Periodikum; Rassenunterschied; Schülerkritik; Fernsehen; Fernsehtechnik; Benutzerschulung; Afrika; USA
Abstract	To gather evidence on black-white differences in media-use habits, a study compared mass media and news exposure among university students in sub-Sahara Africa and in the United States. Two versions of a self-administered questionnaire were developed, one for each sample group. One part of the questionnaire--common to both groups--sought to measure respondents' exposure to (1) U.S. news (defined as news about the United States in U.S. newspapers, (2) international news in U.S. newspapers, (3) U.S. news in U.S. news magazines, (4) international news in U.S. news magazines, (5) U.S. news on U.S. radio, (6) international news on U.S. radio, (7) U.S. news on television, and (8) international news on television. Media exposure was measured as either high or low, in comparison with the exposure levels of all other respondents in each sample group. The African students' perceptions of the economic and political relations between the United States and their home countries were also measured. The findings revealed that sub-Saharan students often depended more on the mass media for U.S. news and about equally on interpersonal and media sources for international news. The sub-Saharan students also generally reported significantly higher exposures to U.S. and foreign mass media than did U.S. students. The U.S. students preferred the mass media for both news types. (HOD)
Erfasst von	ERIC (Education Resources Information Center), Washington, DC