Planning the Marketing Strategy. PACE Revised. Level 1. Unit 6. Research & Development Series No. 240AB6.

Autor/inn/en	Ashmore, M. Catherine; Pritz, Sandra G.
Institution	Ohio State Univ., Columbus. National Center for Research in Vocational Education.
Titel	Planning the Marketing Strategy. PACE Revised. Level 1. Unit 6. Research & Development Series No. 240AB6.
Quelle	(1983), (17 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Monographie
Schlagwörter	Leitfaden; Unterricht; Lernender; Behavioral Objectives; Business Administration; Business Education; Career Choice; Definitions; Economic Factors; Economics; Entrepreneurship; Learning Activities; Marketing; Planning; Secondary Education; Small Businesses; Units of Study + Suchen Sie Ihr Suchwort? Lesson concept; Instruction; Unterrichtsentwurf; Unterrichtsprozess; Business economics; Betriebswirtschaft; Wirtschaftserziehung; Wirtschaftspädagogik; Begriffsbestimmung; Ökonomischer Faktor; Volkswirtschaftslehre; Unternehmungsgeist; Lernaktivität; Ablaufplanung; Planungsprozess; Sekundarbereich; Kleingewerbe; Lerneinheit
Abstract	This lesson on planning a marketing strategy, the sixth in a series of 18 units, is part of the first level of a comprehensive entrepreneurship curriculum entitled: A Program for Acquiring Competence in Entrepreneurship (PACE). (Designed for use with secondary students, the first level of PACE introduces students to the concepts involved in entrepreneurship and helps them become aware of entrepreneurship as a career option.) The following topics are covered in the unit: economic factors that influence marketing decisions, important market activities, how marketing aids business people and consumers, the meaning of the terms "target market" and "marketing mix," and the steps to be completed in developing a marketing plan. Included in the lesson are instructional text organized in a question-and-answer format, individual and group learning activities, and assessment questions. (MN)
Anmerkungen	National Center Publications, Box F, The Ohio State University, 1960 Kenny Road, Columbus, OH 43210 (Complete set--$120.00; individual levels--$45.00 each; instructors' guides--$14.50 each; resource guide--$7.95; module sets--$35.00 each level; individual modules--$2.50 each).
Erfasst von	ERIC (Education Resources Information Center), Washington, DC