Literaturnachweis - Detailanzeige
| Autor/inn/en | Fox, Daniel; und weitere |
|---|---|
| Titel | How Television Commercials Affect Children's Attitudes and Eating Behavior. |
| Quelle | (1980), (33 Seiten)
PDF als Volltext kostenfreie Datei |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Monographie |
| Schlagwörter | Age Differences; Attitudes; Children; Food; Influences; Nutrition; Sex Differences; Television Commercials; Television Viewing |
| Abstract | The effect of various kinds of commercials on children's actual food consumption are examined in this study. Forty-eight 4-year-old children (mean age, 4.65 years), and forty-eight 9-year-old children (mean age, 9.78 years) comprised the sample. In both age groups there was an equal number of boys and girls. The variable investigated was type of advertisement (low-nutritional, pro-nutritional, non-food control), and the effects of the advertisement were assessed via a behavioral eating test, a food attitude scale, and an interview. Results suggest that both 4-year-old and 9-year-old boys seeing low-nutrition commercials did significantly increase their consumption of the low-nutrition foods but that girls were not affected. The pro-nutrition commercials had no apparent effect. Regardless of advertisement type, age did not mediate the effects of the commercials, and the self-report and behavioral measures correlated with one another in a low and inconsistent manner. Results are discussed with regard to methodological issues, developmental issues, and social policy implications. (Author/MP) |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
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