Literaturnachweis - Detailanzeige
| Autor/in | Surlin, Stuart H. |
|---|---|
| Titel | Selective Exposure to Discrepant Entertainment and News/Documentary Television Programs. |
| Quelle | (1977), (17 Seiten) |
| Beigaben | Tabellen |
| Dokumenttyp | gedruckt; Monographie |
| Schlagwörter | Tagungsbericht; Attitudes; College Students; Information Seeking; Information Sources; Personality Assessment; Predictor Variables; Programing (Broadcast); Selection; Television; Television Research; Television Viewing; Values |
| Abstract | This study tests the hypothesis that discrepant information will receive greater exposure and will reach the desired audience when presented within the context of a news/documentary television program (task-oriented programming) instead of televised entertainment (non-task-oriented programming). After 134 college students completed a scale that measured them for authoritarianism, they rated their desire to view each of four program concepts described as either congruent or discrepant with their personal attitudes. The study's results tend to support the hypothesis: low-authoritarian (open-minded) television viewers tended to prefer to receive discrepant information from news/documentary rather than from entertainment programs; to a lesser degree, this same pattern held for high-authoritarian (close-minded) television viewers. The study concludes that prior knowledge of program content affects one's desire to watch. (RL) |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2004/1/01 |
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