Literaturnachweis - Detailanzeige
| Autor/in | Freedman, Carol |
|---|---|
| Institution | Rutgers, The State Univ., New Brunswick, NJ. Curriculum Lab. |
| Titel | A Marketing and Distribution Curriculum Guide. |
| Quelle | (1977), (53 Seiten) |
| Dokumenttyp | gedruckt; Monographie |
| Schlagwörter | Leitfaden; Advertising; Behavioral Objectives; Business; Community; Community Characteristics; Curriculum Guides; Distributive Education; Elementary Education; Learning Activities; Manufacturing; Marketing; Merchandising; Publicize; Retailing; Sales Occupations; Sales Workers |
| Abstract | This curriculum guide in marketing and distribution has been designed for children in grades K-6. It is presented much like a cookbook from which recipes (activities) may be extracted and experimented with depending on the tastes (needs) of the children. It is suggested that objectives be reinforced through teacher-developed activities or through a discovery approach wherein students select activities from a list of possibilities. The contents of the guide are divided into five sections as follows, with each unit containing behavioral objectives and suggested activities: (1) the community; (2) functions of individual businesses; (3) production and manufacturing; (4) advertising; and (5) sales. (Author/BL) |
| Anmerkungen | New Jersey Vocational-Technical Curriculum Laboratory, Building 4103, Kilmer Campus, Rutgers University, New Brunswick, New Jersey 08903 ($1.75 plus postage) |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2004/1/01 |
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