Literaturnachweis - Detailanzeige
| Institution | National Association of Broadcasters, Washington, DC. |
|---|---|
| Titel | If You Want Air Time. |
| Quelle | (1976), (21 Seiten) |
| Dokumenttyp | gedruckt; Monographie |
| Schlagwörter | Leitfaden; Broadcast Industry; Community Organizations; Mass Media; Organizational Communication; Programing (Broadcast); Public Relations; Publicize; Radio; Telecommunications; Television |
| Abstract | This booklet of do's and don'ts was prepared to help individuals or community organizations obtain radio and television time for publicity, promotion, or public relations messages. The list covers general suggestions for presentation of the message to stations and more specific requirements for radio and television stations. Proper procedures such as contacting the program director and maintaining good relations with the station staff are stressed, as well as knowing the subject of the message and being open to suggestions on production techniques. Included are sample public service announcements and news releases for radio and television. (JAB) |
| Anmerkungen | National Association of Broadcasters, 1771 N Street N.W., Washington, D.C. 20036 |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
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