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| Autor/in | Mitchell, Glen Hugh |
|---|---|
| Titel | An Exploratory Study of Low Income Spanish-American Families in Dona Ana County, New Mexico: Their Marketing and Credit Practices. |
| Quelle | (1976), (37 Seiten)
PDF als Volltext kostenfreie Datei |
| Dokumenttyp | gedruckt; online; Monographie |
| Schlagwörter | Consumer Economics; Credit (Finance); Economic Status; Economically Disadvantaged; Family (Sociological Unit); Followup Studies; Low Income Groups; Marketing; Purchasing; Rural Population; Spanish Americans |
| Abstract | Utilizing a 77-item questionnaire, the marketing and credit practices of the Spanish American poor in New Mexico were examined. Randomly selected from the Community Action Program files, approximately 100 households in Las Cruces, the main urban center, and 60 households in the small rural communities of Dona Ana and La Mesa (30 in each) were interviewed in the fall of 1969 and the winter of 1970. Interviews were conducted either in English or Spanish as the respondents preferred. A follow-up study was done in 1975 by a brief questionnaire mailed out twice to the original 160 respondents. The 71 returned questionnaires were compared to the original 71 questionnaires of 1969-70. The 1969-70 findings included: most stated one should know the firm or an employee "well" before buying any major item (above $200) at a store; most spent over a month of "search-time" in deciding on what and where to buy; fewer than 12% had checking accounts; fewer than 16% had savings accounts; about 3/10 of the families shopped in Juarez, Mexico for "cheaper" and "different" foods; and the high rate of indebtedness was usually for medical, death, or cars. The 1975 findings included: the average respondent reported being farther in debt, but felt they were better able to handle the indebtedness; over 30% were on the food stamp plan; and the majority of purchases over $200 were on credit. (NQ) |
| Anmerkungen | David Mitchell, 423 Ridgeview Drive, Blacksburg, Virginia 24060 ($2.50) |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
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