Literaturnachweis - Detailanzeige
| Autor/in | Prentice, Lloyd |
|---|---|
| Institution | Institute for Responsive Education, Boston, MA. |
| Titel | Words, Pictures, Media: Communication in Educational Politics. |
| Quelle | (1976), (100 Seiten)
PDF als Volltext kostenfreie Datei |
| Dokumenttyp | gedruckt; online; Monographie |
| Schlagwörter | Bibliographies; Budgeting; Flow Charts; Guidelines; Objectives; Organizational Communication; Problem Solving; Program Development; Program Evaluation; Public Relations |
| Abstract | This booklet presents a step-by-step system for planning and carrying out an effective public communication campaign. In his discussion, the author concentrates on various planning processes rather than on the mechanics of writing, designing, photographing, or editing. However, while the booklet's emphasis is definitely on planning, many specific practical tips are interspersed throughout the various chapters. Individual chapters focus in turn on the importance of communication planning, solving problems through communication, organizing a communication campaign, identifying communication objectives, developing systematic communication strategy, using flowcharts to reduce wasted time and effort, budget planning for a communication campaign, and evaluating a communication campaign. An annotated bibliography of relevant publications is also included. (Author/JG) |
| Anmerkungen | Institute for Responsive Education, 704 Commonwealth Avenue, Boston, Massachusetts 02215 ($4.00, orders for $10.00 or less must be accompanied by payment or requisition) |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2004/1/01 |
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