Organizations and Public Relations: Testing a Communication Theory.

Autor/in	Grunig, James E.
Institution	Association for Education in Journalism.
Titel	Organizations and Public Relations: Testing a Communication Theory.
Quelle	(1976), (63 Seiten)Infoseite zur Zeitschrift PDF als Volltext kostenfreie Datei Verfügbarkeit
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
Schlagwörter	Business Communication; Communication Problems; Communication Skills; Communication (Thought Transfer); Information Theory; Literature Reviews; Organizational Communication; Public Relations; Research; Theories + Suchen Sie Ihr Suchwort? Unternehmenskommunikation; Kommunikationsbarriere; Kommunikationsstil; Communication; thought; Kommunikation; Gedanke; Informationstheorie; Public relation work; Öffentlichkeitsarbeit; Forschung; Theory; Theorie
Abstract	This monograph first reviews a theory of individual communication behavior and points out the similarities between that theory and the observed activities of public relations practitioners. It then reviews the literature of formal organizations to extend the theory to more complex systems. Next, it operationalizes this expanded theory and reports the results of a field study of public relations practitioners designed to test the hypotheses derived from the theory. Finally, it discusses the implications of the theory and this research for the teaching and practice of public relations. (Author)
Anmerkungen	Prof. Harold Wilson, AEJ Publications Manager, School of Journalism and Mass Communications, Univ. of Minnesota, Minneapolis, Minn. 55455 ($2.50)
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2004/1/01