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Autor/inn/enHsia, Jayjia; Strand, Theresa
InstitutionEducational Testing Service, Princeton, NJ.
TitelWTTW-ESAA Television Pilot, "TCR '77,": Formative Evaluation.
Quelle, (180 Seiten)
PDF als Volltext kostenfreie Datei Verfügbarkeit 
Dokumenttypgedruckt; online; Monographie
SchlagwörterAmerican Indians; Asian Americans; Blacks; Conflict Resolution; Educational Television; Formative Evaluation; High School Students; High Schools; Instructional Films; Pilot Projects; Programing (Broadcast); Racial Integration; School Desegregation; Secondary Education; Spanish Americans; Statistical Analysis; Student Attitudes; Student Participation; Surveys; Whites
AbstractFormative evaluation of the WTTW-ESAA pilot television program, ECR '77, was conducted by Educational Testing Service. The pilot program, first of a planned television series intended to facilitate the desegregation process in our nation's high schools, was produced by television station WTTW in Chicago in cooperation with student co-producer teams. The students provided personalized statements on desegregation as it occurred in their schools and communities. The finished pilot program, based on three student scripts was shown to 1,241 high school students. They were black and white, Asian-American, Hispanic-American and Native American, and lived in cities, suburbs, small towns and rural areas in every region of the nation. Students who saw the pilot film knew more about, and expressed more favorable attitudes toward, desegregation than classmates who had not yet seen the film. Section 1 includes the findings of a literature search to provide background for the project. The design of the evaluation is described in Section 2 and includes detailed information on subjects, instrumentation used, and data collection, processing, and analysis. Findings are reported in Section 3. Results of questionnaire administrations are summarized for subjects who viewed the pilot film. The section also includes content analysis of the three pilot segment scripts, Q-sort, and distractor analysis findings. Implications of findings for future programming are also discussed. Section 4 presents the conclusions and recommendations. (BW)
Erfasst vonERIC (Education Resources Information Center), Washington, DC
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