Literaturnachweis - Detailanzeige
Autor/in | Comstock, George |
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Institution | Rand Corp., Santa Monica, CA. |
Titel | Milgram's Scotch Verdict on TV: A Retrial. Paper No. 5248. |
Quelle | (1974), (16 Seiten)
PDF als Volltext |
Dokumenttyp | gedruckt; online; Monographie |
Schlagwörter | Antisocial Behavior; Behavior Patterns; Behavioral Science Research; Commercial Television; Experiments; Observational Learning; Research Methodology; Research Problems; Responses; Television Research; Television Viewing |
Abstract | An evaluation was made of the methodology and findings presented in "Television and Antisocial Behavior. Field Experiments," by Stanley Milgram and R. Lance Shotland (New York: Academic Press, 1973). In the book, seven experiments were reported, all concerned with antisocial behavior toward a medical charity. Three episodes of Medical Story were prepared. In two, antisocial endings were presented; in a third, a prosocial ending was presented. An entirely different episode created a fourth (control) condition for the three experimental variations: (1) antisocial behavior with punishment, (2) antisocial behavior without punishment, and (3) prosocial behavior. In several experiments, various versions were shown to audiences, and subjects were tested later by their reactions to an experimental situation. Milgram and Shotland concluded that television's influence on antisocial behavior was "not proven." A careful examination of these experiments shows them to be flawed and poorly conceived, largely irrelevant to prior research, and a minor contribution to the large body of scientific evidence relevant to the topic. (HB) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |