Literaturnachweis - Detailanzeige
| Autor/inn/en | Agostino, Donald E.; und weitere |
|---|---|
| Institution | Indiana Univ., Bloomington. Inst. for Communication Research. |
| Titel | Audience Analysis of a Special Format Radio Station. A Management Tool for Public Radio Programming. |
| Quelle | (1975), (94 Seiten)
PDF als Volltext kostenfreie Datei |
| Dokumenttyp | gedruckt; online; Monographie |
| Schlagwörter | Audiences; Communications; Educational Radio; Higher Education; Mass Media; Media Research; Program Content; Program Design; Program Development; Programing (Broadcast); Statistical Data; Tables (Data); Universities |
| Abstract | A study was conducted at Indiana University's WFIU-FM, a student operated training radio station; two measuring methods were utilized: (1) a listening diary, and (2) an audience-programer. This study attempted to accurately survey the listening habits and programing preference of listeners and nonlisteners and also to develop, test, and evaluate the usefulness of a new programing technique. Statistical tables show: (1) distribution of listening by age, area, time of day, and program; (2) audience estimates expressed in percentages; and (3) programs designed by listeners. The survey diary and audience-programer with stamps and instructions are appended. (Author/DS) |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
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