Literaturnachweis - Detailanzeige
| Autor/inn/en | Tate, Eugene D.; Surlin, Stuart H. |
|---|---|
| Titel | A Cross-Cultural Comparison of Viewer Agreement with Opinionated Television Characters. |
| Quelle | (1975), (12 Seiten)
PDF als Volltext kostenfreie Datei |
| Dokumenttyp | gedruckt; online; Monographie |
| Schlagwörter | Adults; Audiences; Cross Cultural Studies; Dogmatism; Racial Attitudes; Racial Discrimination; Social Values; Television Research; Canada |
| Abstract | This study was conducted to test the relationship between dogmatism and agreement with the television character Archie Bunker among adult Canadians. It was hypothesized that highly dogmatic Canadians would demonstrate the same identification with Archie Bunker that highly dogmatic viewers from the U. S. demonstrate, and it was also hypothesized that Canadians would not view "All in the Family" as being true to life, as U. S. viewers do, since the program is not in a Canadian setting. Two random samples were drawn from adults in Saskatoon, Saskatchewan, and Athens, Georgia--both university communities. Both hypotheses were confirmed. (RB) |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
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