Literaturnachweis - Detailanzeige
| Autor/inn/en | Williams, Wenmouth, Jr.; LeRoy, David J. |
|---|---|
| Institution | Florida State Univ., Tallahassee. Communication Research Center. |
| Titel | Alternate Methods of Measuring Public Radio Audiences: A Pilot Project. |
| Quelle | (1974), (38 Seiten)
PDF als Volltext kostenfreie Datei |
| Dokumenttyp | gedruckt; online; Monographie |
| Schlagwörter | Audiences; Broadcast Industry; Evaluation; Listening Groups; Measurement Techniques; Media Research; Media Selection; Programing (Broadcast); Questionnaires; Radio; Surveys |
| Abstract | A pilot project was undertaken to explore ways to profile public radio audiences inexpensively and simply. The major effort was through use of the station's monthly programing guide mailing list. Persons found in this list were interviewed and their listening habits compared with a general survey (baseline) group. The survey showed that public radio listeners were more educated, more likely to be progressive, more likely to be white, less likely to watch TV or attend sports events, and more likely to listen to classical music. The report suggests that a mail questionnaire as opposed to a telephone interview was the best means to profile public radio audiences. (SK) |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
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