Analyzing Prosocial Content on T.V.

Autor/inn/en	Davidson, Emily S.; Neale, John M.
Titel	Analyzing Prosocial Content on T.V.
Quelle	(1974), (11 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Beigaben	Tabellen
Dokumenttyp	gedruckt; online; Monographie
Schlagwörter	Tagungsbericht; Behavior Patterns; Commercial Television; Content Analysis; Drama; Mass Media; Social Attitudes; Social Behavior; Television Research; Television Viewing + Suchen Sie Ihr Suchwort? Inhaltsanalyse; Schauspiel; Massenmedien; Social attidude; Soziale Einstellung; Social behaviour; Soziales Verhalten; Fernsehkonsum
Abstract	To enhance knowledge of television content, a prosocial code was developed by watching a large number of potentially prosocial television programs and making notes on all the positive acts. The behaviors were classified into a workable number of categories. The prosocial code is largely verbal and contains seven categories which fall into two major groups, interpersonal and self-control. The level of prosocial content on network drama programs is low. Many of the instances which clearly fit the definitions in the code are very low-keyed and probably have little impact, in contrast to most of the aggressive and neutral programs, which constitute the largest part of commercial television drama. Prosocial behaviors are incidental to the main plot. Only on the relatively rare prosocial programs are prosocial behaviors a central theme and thus likely to have a significant effect on viewers. (SW)
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2004/1/01