Candidate and Electorate Perceptions of the Nature and Function of Media Messages: A Case Study Approach.

Autor/in	Weitzel, Al R.
Titel	Candidate and Electorate Perceptions of the Nature and Function of Media Messages: A Case Study Approach.
Quelle	(1973), (28 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Beigaben	Tabellen
Dokumenttyp	gedruckt; online; Monographie
Schlagwörter	Tagungsbericht; Communication (Thought Transfer); Elections; Mass Media; Persuasive Discourse; Political Affiliation; Political Attitudes; Political Influences; Political Issues; Political Science; Politics; Public Opinion; Voting + Suchen Sie Ihr Suchwort? Communication; thought; Kommunikation; Gedanke; Election; Wahl; Massenmedien; Persuasion; Persuasive Kommunikation; Politisches Interesse; Political attitude; Politische Einstellung; Political influence; Politischer Einfluss; Politischer Faktor; Staatslehre; Politikwissenschaft; Politische Wissenschaft; Politik; Öffentliche Meinung; Abstimmung
Abstract	This study in contemporary campaign communications concentrates on a state-level legislative election in a western state. The candidate selected for analysis (anonymous) expressed his views on the campaign issues and the message he thought he was sending to voters. Voters were sampled to determine the issue- and non-issue-related messages that they received and interpreted from various media. Personal face-to-face campaigning was found to be most effective, with television messages second. A discrepancy between the ideas the candidate thought he was sending to voters and the qualities of the ideas actually perceived by the voters was also found. (CH)
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2004/1/01