The Practice of Mass Communication: Some Lessons from Research.

Autor/in	Rao, Y. V. Lakshmana
Institution	United Nations Educational, Scientific, and Cultural Organization, Paris (France). Dept. of Mass Communication.
Titel	The Practice of Mass Communication: Some Lessons from Research.
Quelle	(1972), (52 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Beigaben	Tabellen
Dokumenttyp	gedruckt; online; Monographie
Schlagwörter	Audiences; Broadcast Industry; Communications; Cultural Education; Culture Contact; Developing Nations; Information Dissemination; Information Theory; Mass Media; Media Research; Nationalism; News Media; Publications; Publicize; Technological Advancement + Suchen Sie Ihr Suchwort? Spectator; Zuschauer; Nachrichtenwesen; Culture; Education; Kulturelle Bildung; Kulturelle Erziehung; Developing country; Developing countries; Entwicklungsland; Informationsverbreitung; Informationstheorie; Massenmedien; Medienforschung; Nationalismus; Technological development; Technologische Entwicklung
Abstract	A general picture of mass communication study and mass communication research is presented in this report. The report is primarily intended for media personnel and administrators involved in mass communication efforts in developing countries. The development of mass communication and the dynamic process of information flow are discussed. In addition, detailed comments on the media "communicators," the audiences, and the concepts of credibility, leadership, and appeal are voiced. The emphasis of the report is on the ultimate effects and effectiveness of mass communications as they pertain to developing nations. Previously announced as ED 071 110, RIEMAY73. (MC)
Anmerkungen	UNIPUB, Inc., P. O. Box 433, New York, N.Y. 10016 ($1.50)
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2004/1/01