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InstitutionAnimal and Plant Health Inspection Service (USDA), Washington, DC.
TitelCommunicating with "Neglected" Farmers on Regulatory Programs.
Quelle(1972), (8 Seiten)
PDF als Volltext kostenfreie Datei Verfügbarkeit 
BeigabenTabellen
Dokumenttypgedruckt; online; Monographie
SchlagwörterAgricultural Education; Communication Problems; Conference Reports; Entomology; Extension Education; Farmers; Information Dissemination; Low Income Groups; Mass Media; Minority Groups; Rural Farm Residents; Seminars
AbstractWorkshop recommendations resulting from an Animal and Plant Health Service (APHS) Seminar on ways of reaching "neglected" farmers and enlisting their support for the APHS regulatory programs are provided. The "neglected" farmer is identified as those low-income/minority group marginal farmers who cannot be reached by ordinary means, e.g., poor farmers, uneducated farmers, Black or Mexican-American farmers, and farmers who get most of their income from non-farm jobs and may not consider themselves as farmers. These individuals are difficult to reach through the press, radio, or TV; don't become involved in Extension programs or farm organizations; and are often highly suspicious of Government and Government programs. The recommendations concern: (1) tailoring the message for rural low-income and ethnic groups; (2) selecting and using mass media; (3) selecting and using other means of communications, including person-to-person, community forums and organizations, direct mail, etc.; and (3) making information a part of day-to-day regulatory program operations. The seminar agenda and participants in the seven workshops are provided. (DB)
Erfasst vonERIC (Education Resources Information Center), Washington, DC
Update2004/1/01
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