Literaturnachweis - Detailanzeige
| Autor/inn/en | Kazimirski, J.; und weitere |
|---|---|
| Institution | International Labour Office, Geneva (Switzerland). |
| Titel | Creating a Market. |
| Quelle | (1968), (178 Seiten) |
| Dokumenttyp | gedruckt; Monographie |
| Schlagwörter | Bibliographies; Books; Distributive Education; Economics; Glossaries; Guides; Instructional Materials; Marketing; Technical Education; Textbooks; Workbooks |
| Abstract | The second in a series of programmed books, "Creating a Market" is published by the International Labour Office as a manual for persons studying marketing. This manual was designed to meet the needs of the labor organization's technical cooperation programs and is primarily concerned with consumer goods industries. Using a fill-in-the-blanks and question-and-answer format, the handbook is used for individual study. Among the topics covered are market research, product planning, pricing, advertising, and distribution. Each chapter is followed by a review and a bibliography. A glossary of business terms, international sources, and commonly used sales techniques comprise the appendices. (RS) |
| Anmerkungen | International Labour Office (Sales Section), 1211 Geneva 22, Switzerland ($1.75) |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2004/1/01 |
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