PROBLEMS IN THE MEASUREMENT OF EDUCATIONAL TELEVISION CONSUMPTION, PRELIMINARY REPORT NUMBER 4--EDUCATIONAL TELEVISION PROJECT.

Autor/in	MEISSNER, MARTIN
Institution	Oregon Univ., Eugene. Inst. for Community Studies.
Titel	PROBLEMS IN THE MEASUREMENT OF EDUCATIONAL TELEVISION CONSUMPTION, PRELIMINARY REPORT NUMBER 4--EDUCATIONAL TELEVISION PROJECT.
Quelle	(1961), (60 Seiten)Verfügbarkeit
Dokumenttyp	gedruckt; Monographie
Schlagwörter	Broadcast Television; Community Education; Cultural Enrichment; Cultural Influences; Educational Television; Measurement Instruments; Measurement Techniques; Programing (Broadcast); Television Research; Television Surveys; Television Viewing; Oregon + Suchen Sie Ihr Suchwort? ; Gemeinschaftserziehung; Nachbarschaftserziehung; Cultural influence; Kultureinfluss; Bildungsfernsehen; Schulfernsehen; Messtechnik; Fernsehkonsum
Abstract	THE SPECIFIC PROBLEM OF THIS REPORT WAS TO EXPLORE THE INSTANCE OF MEASUREMENT ERROR ASSOCIATED WITH COMMONLY USED MEASURES OF EDUCATIONAL TELEVISION (ETV) CONSUMPTION BY VIEWERS. THE AMOUNT OF RESPONDENT MISREPRESENTATION THAT MAY BE INVOLVED IN THE USE OF A PARTICULAR MEASUREMENT TECHNIQUE AND THE REASONS WHY IT OCCURS WERE STUDIED. IN ORDER TO MAINTAIN CONTINUITY WITH PREVIOUS STUDIES, A SUBJECTIVE-ESTIMATE MEASURE OF ETV VIEWING WAS USED. AN AIDED-RECALL TECHNIQUE WAS DESIGNED TO ELICIT PRECISE DETAILS ABOUT RECENT VIEWING BEHAVIOR. A THIRD MEASURE WAS INCLUDED IN A BATTERY OF SEMANTIC DIFFERENTIAL ITEMS. AS A CHECK ON THE ACCURACY AND PRECISION OF THESE THREE INDEXES, THE RESULTS WERE COMPARED WITH THOSE OBTAINED BY AN INDEPENDENT COMMERCIAL RATING FIRM. THIS REPORT DESCRIBED A VARIETY OF INTERNAL COMPARISONS AMONG THE FOUR INDEXES. THE DATA COLLECTED DID NOT SUPPORT THE HYPOTHESIS THAT ONE'S SOCIAL RANK IS ASSOCIATED WITH VIEWING ETV. A SECOND LOOK AT THE RELIABILITY OF MEASUREMENT WAS RECOMMENDED. (JC)
Erfasst von	ERIC (Education Resources Information Center), Washington, DC