The effects of priming-induced social approach and avoidance goals on the exploration of goal-relevant stimuli. An eye-tracking experiment.

Autor/inn/en	Krajewski, Jarek; Sauerland, Martin; Muessigmann, Michael
Titel	The effects of priming-induced social approach and avoidance goals on the exploration of goal-relevant stimuli. An eye-tracking experiment.
Quelle	In: Social psychology, 42 (2011) 2, S. 152-158Infoseite zur Zeitschrift PDF als Volltext Link als defekt meldenVerfügbarkeit
Sprache	englisch
Dokumenttyp	online; gedruckt; Zeitschriftenaufsatz
ISSN	1864-9335; 2151-2590
DOI	10.1027/1864-9335/a000055
Schlagwörter	Stimulusparameter; Vermeiden; Augenbewegung; Verfolgung; Bewusstheit; Vorbereitung; Ziel
Abstract	This article presents an experiment testing the assumption that humans show clear avoidance reactions to possible nonbeneficial social contacts, even without conscious awareness. When the potential costs of interpersonal contacts are salient, people quickly respond to and extensively explore those situational configurations that are relevant to experimentally induced goals. A priming procedure was used to activate potential costs or benefits of interpersonal contacts or neutral aspects. To assess the unconscious activation of social approach or avoidance responses, three parameters were chosen reflecting participants' eye movements on different pictures that contained (1) social and (2) nonsocial flight- and avoidance-relevant areas (areas of interest, AOI). Participants primed with the costs (benefits) of social contacts explored nonsocial (social) AOI on the presented pictures significantly longer than participants who were primed with the benefits (costs) of interpersonal contacts. (ZPID).
Erfasst von	Leibniz-Institut für Psychologie, Trier
Update	2012/1