"Make it happen!" Verbs as markers of agency increase message effectiveness.

Autor/inn/en	Formanowicz, Magdalena; Pietraszkiewicz, Agnieszka; Roessel, Janin; Suitner, Caterina; Witkowska, Marta; Maass, Anne
Titel	"Make it happen!" Verbs as markers of agency increase message effectiveness. Gefälligkeitsübersetzung: "Make it happen!" Verben als Marker der Agency erhöhen die Wirksamkeit der Botschaft.
Quelle	In: Social psychology, 52 (2021) 2, S. 75-89Infoseite zur Zeitschrift PDF als Volltext Link als defekt meldenVerfügbarkeit
Sprache	englisch
Dokumenttyp	online; gedruckt; Zeitschriftenaufsatz
ISSN	1864-9335; 2151-2590
DOI	10.1027/1864-9335/a000435
Schlagwörter	Handlung; Persuasive Kommunikation; Adjektiv; Grammatik; Handlung; Semantik; Sprache; Verb; Adjektiv; Grammatik; Semantik; Sprache; Verb; Zielorientierung
Abstract	Verbs may be attributed to higher agency than other grammatical categories. In Study 1, we confirmed this hypothesis with archival datasets comprising verbs (N = 950) and adjectives (N = 2115). We then investigated whether verbs (vs. adjectives) increase message effectiveness. In three experiments presenting potential NGOs (Studies 2 and 3) or corporate campaigns (Study 4) in verb or adjective form, we demonstrate the hypothesized relationship. Across studies, (overall N = 721) grammatical agency consistently increased message effectiveness. Semantic agency varied across contexts by either increasing (Study 2), not affecting (Study 3), or decreasing (Study 4) the effectiveness of the message. Overall, experiments provide insights in to the meta-semantic effects of verbs - demonstrating how grammar may influence communication outcomes. (ZPID).
Erfasst von	Leibniz-Institut für Psychologie, Trier
Update	2023/1