Tracing World-Class Universities in the Global Public(ity) Sphere.

Autor/in	Lam, Kwan Heung
Titel	Tracing World-Class Universities in the Global Public(ity) Sphere.
Quelle	Bonn: Lemmens (2023), XXV, 206 S. PDF als Volltext (1); PDF als Volltext (2); PDF als Volltext kostenfreie Datei (3); PDF als Volltext (4); PDF als Volltext kostenfreie Datei (5); PDF als Volltext kostenfreie Datei (6) Link als defekt meldenVerfügbarkeit Ghent University, Diss., 2022 and Kassel, Univ., Diss., 2022 (double degree).
Reihe	Wissenschaftsmanagement. Entscheiden. Führen. Gestalten
Sprache	englisch
Dokumenttyp	online; Monographie
ISBN	978-3-86856-029-9
DOI	10.53174//UKAS/LAM/2023 10.17170/kobra-202305027918
URN	urn:nbn:de:101:1-2023072812075687796289
Schlagwörter	Dissertation; Dissertation
Abstract	The salience of reputation management has grown, both in terms of scale and prominence, in higher education management and governance, and, subsequently, higher education research in the past two decades. Reputation management is no longer a peripheral topic of interest for a few higher education researchers judging from the exponential growth in the volume of academic literature and the changing external environment in which universities communicate with their internal and external stakeholders. Neither practitioners nor higher education researchers would disagree that reputation plays an increasingly important role in university management and governance today, sometimes to the extent of "wagging the dog". The overarching aim of this thesis is to unpack the concept of "reputation management" in the higher education sector. Specific research focus has been placed on the cross-section of media and higher education sectors, the public(ity) sphere manifested in the form of media-driven world university rankings and the management of related positive or negative visibility through branding and rebranding activities. The thesis ends with a universal framing research framework to guide future research on university communication processes from a multidisciplinary and multi-paradigmatic approach. (HoF/text adopted).
Erfasst von	Institut für Hochschulforschung (HoF) an der Martin-Luther-Universität Halle-Wittenberg
Update	2023/1