Student Mobility in Transnational Higher Education. Study Abroad at International Branch Campuses.

Autor/inn/en	Wilkins, Stephen; He, Lan
Titel	Student Mobility in Transnational Higher Education. Study Abroad at International Branch Campuses.
Quelle	In: Journal of studies in international education, 26 (2022) 1, S. 97-115Infoseite zur Zeitschrift PDF als Volltext Link als defekt meldenVerfügbarkeit
Sprache	englisch; englische Zusammenfassung
Dokumenttyp	online; gedruckt; Zeitschriftenaufsatz
ISSN	1028-3153; 1552-7808
DOI	10.1177/1028315320964289
Schlagwörter	Kommunikation; Website; Auslandsstudium; Kommunikation; Marketing; Standort; Universität; Website; Standort; Marketing; Universität; Transnational Education; Auslandsstudium
Abstract	The purpose of this research is to investigate the extent to which universities actively encourage students to participate in study abroad at an international branch campus (IBC) owned by the university. We suggest that the quality of information on study abroad provided by an institution in its website may be a good indicator of the institution's ambition (or not) to have students moving from the home university to a branch campus for study abroad. The selected institution websites were subjected to mixed-method data analysis, which included a content analysis procedure. It was found that some universities appear motivated to achieve IBC-based study abroad and demonstrate the required marketing communication competencies required, while other institutions possibly lack motivation and/or marketing competency. To effectively promote IBC-based study abroad, we advise universities to address the student decision-making process, as suggested by the hierarchy of effects model. (HoF/text adopted).
Erfasst von	Institut für Hochschulforschung (HoF) an der Martin-Luther-Universität Halle-Wittenberg
Update	2023/1